The psychological basis of nerdiness and its impact on user-centred design - Thursday 18th March 2010
The UKUPA is proud to invite William Hudson to give a talk providing insight to the challenges we, as technology focused specialists, face in designing for the average user.
This talk will be based on William’s short paper to the CHI and British HCI conferences in 2009 about his large-scale study of IT workers.
The application of empathizing-systemizing tests found that technologists have substantially reduced empathizing skills and consequently have real difficulty in appreciating that others do not understand technology in the same way they do.
This will not come as a surprise to anyone who has worked in the IT industry for any length of time, but it does serve as justification for many of the activities undertaken in user-centred design.
This promises to be an enlightening talk with much debate on William's study.
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About the speaker:
William Hudson consults, writes and teaches in the fields of user-centred design and usability. He has over 35 years experience in the development of interactive systems, initially with a background in software engineering. William has written and taught courses which have been presented to hundreds of software and web developers, designers and managers in the UK, North America and Europe. William is the founder and principal consultant of Syntagm, a consultancy specializing in the design of interactive systems established in 1985.
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Date: Thursday 18th March 2010
Time: 6.30pm for 7pm start
Location: The Team 30 Park Street, Southwark, London SE1 9EQ, UK
Google Map: Map of The Team's offices
Please note this event will NOT be held at our usual venue at LBi
There is no charge for UPA members. For non-members the cost is £10, and for student non-members £5 - payable at the door.
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