Getting it Wrong - Qualitative Research in the Usability Community: Thursday 18th September 2008
The September event will be taking place on Thursday 18th September at LBi's offices on Brick Lane.
Getting it Wrong - Qualitative Research in the Usability Community
Catriona Campbell, Director at Foviance, a ground-breaking customer experience consultancy, believes it's time for usability companies to wake up to the strategic risks in our market place.
"The User Experience Community has long believed that it is a specialist field - some of us see ourselves as an important addition to the Design Community, however some in the design community believe that designers can fulfil the role with sufficient training. Some in our field see us as specialist Researchers, or as Consultants, and the list goes on.
However, there are others practicing in the field now, and I will outline where the threats are coming from, here in Europe and in the USA. It's an interesting insight into the Market Research community amongst others, where they have been conducting research for over 60 years!"
Catriona will be giving a talk on the risks to the user experiences community and suggesting ways in which we can be better prepared for the future of our market.
Further details can be found by following the eventbrite link below.
Book your place on our Eventbrite page
Details:
Date: Thursday 18th September 2008
Time: 6.30 for 7pm.
Location: LBi, Truman Brewery, 146 Brick Lane, London, E1 6RU
***Please note this is a NEW location as LBi have moved offices.***
Nearest tubes: Aldgate East, Liverpool Street, or Old Street
Map
The building us just past the Truman Brewery bridge on the right hand side as you are heading north up Brick Lane, just before the Vibe Bar.
To help you find the building there are several photos here on Flickr (courtesy of the LBi photostream).
The entrance looks like this:
