Personas: Archetype not Stereoype: Martina Schell & Simon Johnson - Thursday 21st February 2008
Personas: Archetype not Stereotype
There are some common misconceptions about what personas are and what role they play in the User Centred Design process. Martina Schell and Simon Johnson from Flow Interactive will be covering the basics of what personas are, where they originated, how to develop them and what their benefits are. They will be giving practical advice as well as providing examples of successful persona-based projects, anecdotes, as well as tips on how to embed them in your clients’ design and development processes.
About the Speakers:
Martina Schell - Usability Consultant
Martina has 10 years experience in user-centered design, with a background in brand development. She has previously worked at Yahoo! Mobile and Amazon, where she introduced Personas practice to the European design team. Her clients include eBay, FIFA, GNER, Motorola, Pepsi and Play.com.
Martina is studying for an MA in Applied Imagination at Central Saint Martins.
Simon Johnson - Usability Consultant
Simon established Icon Medialab in Copenhagen, working in marketing and project development. He has worked at agencies including Saatchi & Saatchi, McCann-Erickson and RedBee (BBC) on project Nissan, Channel 4 (Big Brother), Loreal and BAA Terminal 5.
He started in with UCD when Jared Spool published his first paper in 1995 on Web UCD, and has been an advocate of the UCD process ever since.
**********
Meeting date: Thursday 21st February 2008
Time: 6.30pm for 6.45pm.
Venue: LBi, 1 Naoroji Street, London WC1X 0JD
Map
For UPA members the event is free. For non-members the cost is £10, and for student non-members £5 - payable at the door
Please register for the event on our Eventbrite page
If you have any problems registering, or any feedback on using Eventbrite please contact us