UPA Event & Summer Party - Thursday 23rd August
Web 2.0 and What It Means For User Experience Practitioners
Speaker: Gerred Blyth
What is Web 2.0 and why is everyone so excited about it? In this hour talk, Gerred will unpack this recent development and explain why "Web 2.0" doesn't really exist, but the concepts that underpin the buzzword such as social media, semantic data, and rich web applications are very real and very important.
The concept of Web 2.0 has been bandied about for around two years, but only now are we concluding how user experience practitioners have to amend their working practices, deliverables and design thinking.
With lots of real world examples and best practice, Gerred will arm you for battle in this new phase of understanding and developing user experiences.
About the speaker
Gerred has a history at the forefront of interactive experience consultancy in the UK and internationally, with a reputation as an innovative practitioner, across domains such as consumer web, mobile, worksystem software, and gaming.
Formerly a director of Amberlight Partners, Gerred defined and led new user experience approaches for clients such as Sony Playstation, AOL, Microsoft, O2, T-Mobile, Samsung, Mars, and 118118. Now, as an independent consultant, he is currently working with Sony BMG, Channel 4, Camelot and Credit Suisse to design new interactive experiences.
As our summer party this event is free of charge.
Date: Thursday 23rd August
Time: 6.30pm for 6.45pm.
Venue: LBi, 1 Naoroji Street, London WC1X 0JD
To register for the UPA event, please email: Claudia Foster (c.m.foster@lboro.ac.uk) and myself, Martin Maguire (m.c.maguire@lboro.ac.uk). Give your name, affiliation and state whether you are a UPA member or not. If you are intending to bring a group of students with you, please give their names and the course they are studying.
Directions to LBi:
From Angel tube station (about 15 minutes on foot). On emerging from Angel station, turn immediately left, and walk to the crossroads. Take a right turn at the crossroads down Pentonville Road. Continue along Pentonville Road, and take the second turn on the left into Claremont Square (be careful, the first and second turns on the left are called Claremont Square - you should take the second one.) Continue straight on as the road becomes Amwell Street, and continue down the hill, past three right turns, until you reach a fourth right turn called Margery Street. (If you come to a t-junction with Rosebery Avenue, you've gone too far.) Turn right, and Naoroji Street is immediately on your right. The building is the large cream one on the left.
From Kings Cross tube and rail stations (about 15 minutes on foot). Follow the signs to the Thameslink station on Pentonville Road. With the Thameslink station behind you, turn right along Pentonville Road, and follow the right hand fork in the road (Kings Cross Road). Keep going along Kings Cross Road, until you reach the Thistle Hotel on your left. Cross the road to the left hand side and keep following Kings Cross road. Soon you will reach Margery Street which has a brown cafe on the corner and a Holiday Inn on the opposite side of Kings Cross road. Continue up Margery Street and Naoroji Street is the second left. The building is the large cream one on the left.
From Farringdon tube and rail stations (about 20 minutes on foot). On leaving the station, turn right along Cowcross Street and then right again onto Farringdon Road. Continue along Farringdon Road, crossing over Clerkenwell Road at the first set of traffic lights (Yo Sushi is on the corner of this set), until you reach a crossroads with Rosebery Avenue. Mount Pleasant Post Office is on this crossroads. Turn right onto Rosebery Avenue, continue past the traffic lights, and take a left turn into Amwell Street. The second left off Amwell Street is Margery Street, and from there Naoroji Street is the first turning on the right. The building is the large cream one on the left.