UPA AGM and April event
Using eye tracking to optimize Persuasion Centered Design / AGM Rob Stevens, Bunnyfoot
Persuasion Centered Design (PCD) utilizes behavioral segmentation to plan different user journeys for different personality types. For example, competitive consumers receive less detailed information than methodical consumers. PCD facilitates consumers in self selecting their behavioral type by utilizing descriptive in line links. By eyetracking consumers we can see if they engage with a link and choose not to select it. With PCD this outcome is often a planned for event, one that would be impossible to reliably measure without eyetracking.
Annual General Meeting & new committee
The April event will also include the UK Chapter’s AGM at which the
2007 committee will be confirmed. If you would like to volunteer for the committee, there is still a chance to do so. Please contact president@ukupa.org.uk for details.
Contact: membership@ukupa.org.uk
Date: Thursday 26 April 2007
Time: 6.30pm for 6.45pm. Followed by drinks and networking at 8:00
Venue: LBi (formerly Framfab), 1 Naoroji Street, London WC1X 0JD
Cost: FREE for UPA members; £10 for Non UPA members (£5 for students)
Directions to LBi:
From Angel tube station (about 15 minutes on foot) On emerging from Angel station, turn immediately left, and walk to the crossroads.
Take a right turn at the crossroads down Pentonville Road. Continue along Pentonville Road, and take the second turn on the left into Claremont Square (be careful, the first and second turns on the left are called Claremont Square - you should take the second one.) Continue straight on as the road becomes Amwell Street, and continue down the hill, past three right turns, until you reach a fourth right turn called Margery Street. (If you come to a t-junction with Rosebery Avenue, you've gone too far.) Turn right, and Naoroji Street is immediately on your right. Our building is large and cream, and has a large orange Framfabs flag on the front.
From Kings Cross tube and rail stations (about 15 minutes on foot) If you are not there already, follow the signs to the Thameslink station on Pentonville Road. With the Thameslink station behind you, turn right along Pentonville Road, and follow the right hand fork in the road (Kings Cross Road.) Keep going along Kings Cross Road, until you reach the Thistle Hotel on your left. Cross the road to the left hand side and keep following Kings Cross road. Soon you will reach Margery Street which has a has a brown cafe on the corner, much frequented by cabbies (there will also be a Holiday inn on the opposite side of Kings Cross road). Continue up Margery Street and Naoroji Street is the second left. Our building is large and cream.
From Farringdon tube and rail stations (about 20 minutes on foot) On leaving the station, turn right along Cowcross Street and then right again onto Farringdon Road. Continue along Farringdon Road, crossing over Clerkenwell Road at the first set of traffic lights (Yo Sushi is on the corner of this set), until you reach a crossroads with Rosebery Avenue. Mount Pleasant Post Office is on this crossroads.
Turn right onto Rosebery Avenue, continue past the traffic lights, and take a left turn into Amwell Street. The second left off Amwell Street is Margery Street, and from there Naoroji Street is the first turning on the right. Our building is large and cream, and has a large orange Framfabs flag on the front.