London: Don’t Make Me Think Aloud! (21st September 2006)
Steve Krug’s first law of usability is ‘Don’t Make Me Think’.
So why is it that most usability professionals use the think aloud protocol to test websites?
Bunnyfoot have pioneered a new methodology for usability testing websites that doesn’t require the user to think aloud.
Its called Post Experience Eyetracked Protocol, or PEEP and in the summer of 2005 we carried out a study with Lancaster University which demonstrates how PEEP out performs Think Aloud in several important areas:
More natural behavior from users
Finds more usability problems
Produces less false positives
Come and find out more about how using Tobii eye trackers you can make better websites on Thursday.
RSVP: To reserve your place, email: events@ukupa.org.uk with your name, stating whether you are a UPA member.
If you are allocated a place and then cannot attend, please let us know so that someone else can take it.
Date: Thursday 21st September 2006
Time: 6.30pm for 6.45pm. Followed by drinks and networking at 8:00
Venue: Framfab, 1 Naoroji Street, London WC1X 0JD map
Cost: FREE for UPA members; £10 for Non UPA members (£5 for students)
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About the speaker:
Rob Stevens is cofounder of Bunnyfoot, a leading expert in eye tracking, inventor of the UK’s first internet enabled car.
Directions to Framfab:
From Angel tube station (about 15 minutes on foot)
On emerging from Angel station, turn immediately left, and walk to the crossroads. Take a right turn at the crossroads down Pentonville Road. Continue along Pentonville Road, and take the second turn on the left into Claremont Square (be careful, the first and second turns on the left are called Claremont Square – you should take the second one.)
Continue straight on as the road becomes Amwell Street, and continue down the hill, past three right turns, until you reach a fourth right turn called Margery Street. (If you come to a t-junction with Rosebery Avenue, you’ve gone too far.) Turn right, and Naoroji Street is immediately on your right. Our building is large and cream, and has a large orange Framfabs flag on the front.
From Kings Cross tube and rail stations (about 15 minutes on foot)
If you are not there already, follow the signs to the Thameslink station on Pentonville Road. With the Thameslink station behind you, turn right along Pentonville Road, and follow the right hand fork in the road (King’s Cross Road.)
Keep going along King’s Cross Road, until you reach the Thistle Hotel on your left. Cross the road to the left hand side and keep following King’s Cross road. Soon you will reach Margery Street which has a has a brown café on the corner, much frequented by cabbies (there will also be a Holiday inn on the opposite side of King’s Cross road). Continue up Margery Street and Naoroji Street is the second left. Our building is large and cream.
From Farringdon tube and rail stations (about 20 minutes on foot)
On leaving the station, turn right along Cowcross Street and then right again onto Farringdon Road. Continue along Farringdon Road, crossing over Clerkenwell Road at the first set of traffic lights (Yo Sushi is on the corner of this set), until you reach a crossroads with Rosebery Avenue. Mount Pleasant Post Office is on this crossroads.
Turn right onto Rosebery Avenue, continue past the traffic lights, and take a left turn into Amwell Street. The second left off Amwell Street is Margery Street, and from there Naoroji Street is the first turning on the right. Our building is large and cream, and has a large orange Framfabs flag on the front.