Cambridge: A user-centred approach to creating new mobile phone services (Monday 27th February)
The speaker at this meeting will be Matt Davies, Product Manager & User Experience Designer at QUALCOMM Europe Ltd.
Matt will present a walkthrough of a project which involved users in the UK and US in proof of concept testing for a future mobile service. This included creating device prototypes and running lab sessions with users to understand their needs. The research was used to inform the design of non-intrusive 'push-to-promote' future content services.
Key areas covered:
- Understanding mobile user expectations through innovative UI prototyping and user lab sessions
- Using handset prototypes to enable users to 'imagine' future concepts prior to launch in order to understand their reactions, behaviours and perceptions
- Integrating user lab findings directly into a user-centred concept design process
- Creating a 'push-to-promote' content service that will be successful and not perceived as "SPAM" by users
Date: Monday 27th February
Time: 6.30 for 6.45
Venue: Microsoft Research, Cambridge map and directions
Cost: The event is FREE and you do not need to be a UK UPA member to attend
Please email cambridge.usability@gmail.com to reserve a place.
About the speaker:
Matt Davies has specialised in user interface design for 10 years. He combines an interaction design and visual design approach in creating product user experiences. He currently works within the global mobile User Experience Group of Qualcomm, a leader in wireless communications. Previously, Matt worked with London-based user experience consultancy Flow Interactive and within the web industry.
Cambridge Usability Group website: www.ukupa.org.uk/cambridge