SWUG Bristol: How To Make Brilliant Stuff That People Love (11 January 2005)
Tools And Techniques For Great User Experience: Patrick W. Jordan
In order to create compelling products and services which users will really love we have to do three things. These are: understand the user, know what they want, give it to them.
In Pat Jordan's presentation we will look at a number of tools and techniques designed to give us in-depth user insights and to enable us to specify user requirements ? both practical requirements and emotional ones.
The application of these tools and methods will be illustrated with a series of case studies. These will cover a wide range of products and services as well as a variety of industries and application areas. Attendees should be able to take away some useful techniques and approaches which they will be able to apply in their own work whatever field they are in.
The approaches described will be based upon a three-level hierarchy of user needs ? functionality, usability and pleasure. It will be argued that for products to succeed in the mass market, they need to meet users' needs on all three of these levels.
For further information and to reserve a place, please visit the South West Usability Group (SWUG) website.